Part 8: Wedding logs, Forums and Pay Per Lead

Series: Part 1 Venue Publications and Wedding Magazines | Part 2 Website, SEO and Blog/Article Writing | Part 3 Video Content Marketing and Social Media | Part 4 Social Media | Part 5 Wedding Directories | Part 6 Wedding Fairs and Shows | Part 7 Digital marketing, PPC Google Adwords and Facebook Ads | Part 8 Forums, Wedding Blogs, Bark and Pay Per Lead | Part 9 A Summary on What Has Been Successful for us

Ways to Advertise for Free with Effort

In addition to the traditional (old!) methods of advertising, such as wedding directories and social media, there are a few other ways to consider promoting your wedding videography business.

One option is to submit real wedding films and photography to leading wedding blogs. While it can be tough to get featured on these types of sites, it can be a great boost for your SEO and website rankings if you have filmed and/or photographed a unique or quirky wedding. Just be prepared for rejection, as these sites can be very selective.

Another way we have promoted our business is by engaging with wedding forums and Facebook groups. By offering genuinely useful advice to couples and other vendors, you can make valuable connections and even pick up some work. Just be authentic and avoid pretending to be a bride promoting your own services. When we have had time to do this (usually in January!) we have built some useful links and even taken a booking.

I have mainly used Facebook groups to find other videographers to help me on a job or to pass over leads for weddings when I am already booked.

In Part 2 I mentioned that we focus on creating useful content, this can include creating blog posts, videos, or other types of content that showcases our work and provide value to couples planning their weddings. We then keep a spreadsheet of all the useful content and the links, this way when a question pops up on a forum that we can answer we can post a link to a useful video or article. By consistently creating and sharing high-quality content, you can attract potential clients and improve your SEO.

Useful Resource: a list of wedding blogs to submit real weddings — https://www.yourperfectweddingphotographer.co.uk/article/submitting-your-photos-to-wedding-blogs/

Next I will talk about what has worked well for us.